See Kai Run Project: Every Little Step

This project was developed for my Strategic Writing in Advertising and Public Relations class at the University of Colorado, Boulder. Our team partnered with See Kai Run, a leading children’s footwear brand known for its playful designs, comfort, and commitment to healthy foot development. The goal was to create a cohesive marketing campaign that captured the joy and curiosity of childhood — while strengthening brand awareness across multiple media platforms.

Our project began with the development of a creative brief that established a unifying message: “Every step is a story.” From there, we brought the brand’s personality to life through a series of deliverables designed to engage parents and delight kids.

• Radio Script & Ad Copy: Engaging, story-driven scripts that highlight See Kai Run’s comfort, durability, and playful spirit — creating a soundscape that evokes the wonder of a child’s first adventures.

• News Release: A professional press announcement introducing the campaign and reinforcing the brand’s mission to make every child’s step confident, comfortable, and fun.

• Social Media Strategy & Posts: A curated set of posts featuring bright imagery, relatable parenting moments, and interactive content to spark engagement across Instagram, Facebook, and Pinterest.

• Content Calendar: A structured rollout plan to ensure consistent storytelling, timely engagement, and maximum reach across digital platforms.

This campaign seamlessly blended imagination, trust, and family-centered storytelling, allowing See Kai Run to connect emotionally with parents while celebrating the small but meaningful milestones of childhood.