Wiggy’s Toilet Paper: Hypothetical Brand

For my Strategic Writing class at the University of Colorado, Boulder, I created Wiggy’s Toilet Paper, a humorous, eco-friendly brand designed to make an everyday product memorable. I developed a full creative campaign including a creative brief, pitch, radio ad, press article, and news release.

The campaign showcased a playful yet strategic approach to brand storytelling—balancing humor with sustainability. Through this project, I demonstrated skills in creative visioning, multi-platform writing, and brand voice development.

This project allowed me to explore how tone, audience insight, and storytelling can turn a simple product into a brand with personality. Wiggy’s became a lighthearted reminder that effective communication can make even toilet paper worth talking about.